Gaia

Safe Paw for Hardware Retailers

They're Already Asking For It. Are You Stocking It? You Stocking It?

Your customers don’t want to choose between performance and safety anymore. Safe Paw delivers both: 100% salt-free, chloride-free ice melt that works fast without burning paws, killing plants, or destroying concrete and decking.

No damage. No guilt. No competition.

While other stores push the same corrosive salt, you’ll stock the premium solution pet owners and homeowners are desperately seeking. Independent shop, regional chain, or co-op — Safe Paw turns winter browsers into loyal, repeat customers who trust you with what matters most.

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Why Partner With Safe Paw ?

Give Your Customers What Rock Salt Can't: Complete Peace of Mind

Every winter, your customers face the same dilemma: clear the ice or risk damaging everything they’ve invested in. Traditional rock salt destroys concrete driveways, burns pets’ paws, kills grass and landscaping, and tracks corrosive residue throughout the home.

Safe Paw eliminates every single one of these problems.

Developed in 1995 because nothing else on the market met true safety standards, Safe Paw is the only ice melt that protects what matters most: pets, children, property, and the environment. It works on concrete, Trex decks, pavers, and even roofs — surfaces where salt-based products cause thousands in damage every season.

Your customers are already searching for this.

Pet owners, families with young children, and homeowners with premium hardscaping are actively seeking a safer alternative. When they walk into your store and see Safe Paw on the shelf, they’ll know you understand their needs — and they’ll remember that when spring projects roll around.

This is your competitive advantage.

While big-box stores stack pallets of the same corrosive salt products, you can offer the premium solution that actually delivers on the promise of safety. Made and assembled in the USA as part of the Gaia family’s commitment to sustainability, Safe Paw positions your store as the trusted source for customers who refuse to compromise.

Reduce Returns & Complaints.

Because it’s non-toxic and safe for all surfaces, Safe Paw sees some of the lowest return rates in the category. No product damage claims. No concrete complaints. No paw-burn callouts. Just clean, consistent performance.

Smart Margins & Reliable Supply

Distributors benefit from:

  • Competitive pricing across SKUs

  • Early-bird and pallet-based discounts

  • Dedicated support for planning seasonal inventory

  • Digital sales tools to help educate staff and customers

Don’t just sell ice melt. Sell the solution your community has been waiting for.

Your Customers Are Ready. Is Your Shelf?  

Winter’s coming. Pet owners and homeowners want Safe Paw, not another bag of damaging salt. Stock it now and become their go-to source all season long.

Apply to Become a Safe Paw Distributor

Who We Work With  

We’re actively partnering with

Independent hardware stores

Regional and multi-location hardware chains

Co-ops and buying groups

DIY and home improvement stores with winter aisles

If your customers value durability, safety, and performance Safe Paw belongs on your shelf.

Our Product Line  

We offer hardware-ready formats designed for easy merchandising and high sell-through.
  • 8.3 lb Jugs
     Retail-friendly and easy to lift — perfect for households and repeat customers. Available in singles, multi-packs, and pallet displays.

  • 22 lb Flexicubes
     A strong mid-range option. Resealable, stackable, and great for customers with medium-sized properties.

  • 35 lb Pails
     Heavy-duty and professional-grade. Ideal for contractors, commercial buyers, or homeowners who want all-season coverage.

  • Bulk Options
     We also offer full pallets and ton totes for contractors, property managers, and municipalities looking to buy in volume.
All formats carry the same chloride-free, non-corrosive formula — safe for paws, patios, driveways, and plants.

Why Connect Early?  

Safe Paw is a high-demand product with limited seasonal production windows. Hardware retailers who book early benefit from:

  • First access to high-velocity SKUs
  • More favorable shipping timelines
  • Pre-season price locks
  • Reliable inventory before winter hits

We recommend placing orders between August and October to secure stock ahead of the peak.

Market Reach & Growth  

  • Trusted by pet parents for over 30 years
  • Distributed in all 50 U.S. states and Canada
  • Consistently ranks among top-selling pet-safe melts online
  • Frequently featured as an Amazon’s Choice product in its category

With rising awareness around pet safety and winter surface protection, Safe Paw is becoming the go-to choice for conscious consumers — especially in DIY and hardware channels.

Premium Product. Premium Margins. Zero Regrets.  

Give shoppers what they’re asking for and watch them choose your store over the big boxes. Partner with Safe Paw today.
Apply to Become a Distributor

Gaia

FAQ

FAQs for Hardware Distributors  

No. It’s a completely salt-free, patented formula — free from chlorides and corrosives. It won’t damage concrete or landscaping.
While traditional salts can corrode and cause tracking, Safe Paw uses a time-release formula that starts working quickly and prevents re-freezing.
We offer jugs (8.3 lb), flexicubes (22 lb), pails (35 lb), and bulk pallets/ton totes.
Yes. We have volume pricing available for full pallets, mixed pallets, and commercial orders.
We offer digital merchandising materials, product education sheets, and support for in-store setup — perfect for retailers without space for large displays.
Safe Paw is shelf-stable for multiple seasons. It won’t clump, degrade, or lose effectiveness if stored properly.
Most orders ship within 7–10 business days. Early orders are recommended for best fulfillment timelines.
Yes. Safe Paw won’t leave white residue or stains on floors, carpets, or pet paws if brought inside.
Absolutely. Many of your customers already use or seek pet-safe products — they just haven’t had a reliable hardware source until now.
Yes. Many pros use Safe Paw in areas where corrosion or pet exposure is a concern (e.g. hospitals, schools, HOAs).

Ready to Stock the Safe Ice Melt Customers Ask For?  

Let’s work together to bring a proven, pet-safe product to your shelves — and give your customers a better alternative this winter.
Apply to Become a Safe Paw Distributor