

Gaia
Gaia Enterprises, Inc.
Product Ranges and Consumer Insights
Ice Melt & Traction Agents
Gaia Enterprises, Inc. offers a range of ice melt and traction agent products, formulated to be safe for pets, children, property and the environment, setting them apart from traditional, harsh chemical-based ice melts.
Consumers choose Gaia Enterprises’ ice melts because of their proven effectiveness in extreme weather conditions, without the risk of damage to surfaces such as concrete, wood, and metal.
Primary Target
Pet Owners / Households
Primary Target
Outdoor Enthusiasts and Travelers
Primary Target
Industrial & Commercial Sites
Secondary Audiences
Target Consumer Profiles for Gaia Enterprises, Inc.
Businesses and Institutions
Schools, daycare centers
Concerned about children's safety on walkways, playgrounds.
Veterinary clinics, animal shelters
Promote pet-safe ice melt to clients.
Landscaping companies, groundskeepers
Offer Safe Paw as an environmentally friendly option for their clients.
Senior living facilities
Ensure safe walkways for elderly residents without harming landscaping.
Snow removal companies
Snow removal companies and businesses selling pets/pet supplies
Convenience-Seeking / Individuals with Specific Needs
Busy working professionals
Appreciate the long-lasting effectiveness (72 hours).
People with limited mobility
The easier spreading and visibility (green pellets) compared to traditional salt.
People with disabilities
Benefit from the anti-slip properties to prevent falls.
Diabetic pet owners
Choose Safe Paw to avoid paw irritation caused by traditional ice melts.
Home gardeners and plant enthusiasts
Appreciate the non-toxic formula that protects vegetation.
Cost-Conscious / Tech-Savvy Consumers
Long-term users
The concentrated formula means less product is needed compared to traditional melts, making it cost-effective in the long run.
People who value multi-functionality
Safe Paw's ability to act as a traction agent can potentially replace separate anti-slip solutions.
Bulk buyers
Purchasing larger quantities at discounted rates can further reduce the cost per use.
People who research their purchases online
Find positive reviews and testimonials about Safe Paw's safety and effectiveness.
Social media influencers and pet communities
Spread awareness about Safe Paw through recommendations and online discussions.
Gaia
Purchase Channels
OFFLINE / LOCAL STORES
Advanced Turf Solutions
Black Paw
Grounds Guys of Medina
Doggy Style
Mutts and Butts
ACE Hardware
Petco
Pet Valu
