Gaia
Company Overview
Story of Gaia Formation
Creating 100% Safe Products for Pets, People, and the Planet.
Gaia USA has always been committed to creating sustainable products. In 1986, our founder received multiple patents for Safe Thaw, the foundation for our #1 selling product, the USA’s #1 Pet-Safe Ice Melt brand Safe Paw®. All Products made and assembled in the USA.
First sold to power generation companies, construction firms, railroads, and municipal governments, our products helped them comply with EPA standards when no other product could.
From the beginning in 1986 to today, our company’s commitment to innovative work remains. We continue to create products that are 100% safe and put pets, people, and property first.
Why Choose Us
Safe products for people, pets, property, and planet.
Years of Innovation
Creating safe, sustainable products since 1986.
Signature Brands
Pioneering the market with exclusive, industry-leading products.
Global Reach
Trusted in 5+ countries, including the USA, Canada, and across the EU.
Extensive Retail Network
Available through 500+ retail channels nationwide.
Gaia
President and Founder
Steven J Greenwald
Gaia Enterprises, Inc.
Born In 1944
Southampton, PA 18966
Steve’s vast experience spans from the construction of nuclear sites and the Alaskan pipeline, to concrete surface protection and chemical manufacturing plants. Nature-friendly innovations are Steve’s passion & his products are deeply rooted in this philosophy. “Safe for people, pets, property, & the planet” isn’t just a tagline; it’s the very essence of Steve’s vision.
Driven by a profound respect for our environment, for the last 50 years Steve is leading the charge towards a future where sustainability isn’t an option but a standard.
Gaia
Birth of the Brands
Homegrown in the USA since 1986
In 1972, Steve’s bold vision led him to establish Engineered Design Products, channeling his profound expertise into tailored chemical solutions for the manufacturing, construction, & environmental sectors. Steve’s groundbreaking innovation led to the creation of Safe Thaw in 1982, a unique ice melt that addressed issues posed by existing products, earning its patent in 1986.Venturing further into safety solutions, he introduced Safe Paw in 1992, a formulation safe for pets, people, & properties, which secured its patent in 2010.
While exploring new possibilities, 2018 marked the debut of Traction Magic followed by Walk On Ice, unparalleled traction agents for icy situations, underscoring Steve’s enduring dedication to ensuring safety.
Safe Paw Ice Melt
100% Salt-free, chemical-free & toxin-free, Safe Paw is pet-friendly ice melter that cares – for your concrete surfaces, pet paws, & planet.
Walk On Ice
Walk On Ice is an eco-friendly, natural traction agent in a can that instantly provides a non-slip surface on icy terrains, ensuring safety for both pedestrians and vehicles.
Safe Thaw
Made with a patented dual-effect formula, Safe Thaw is a non-corrosive & non-conductive ice melt that keeps your equipment, machinery, & industrial property safe.
Traction Magic
Designed for commercial properties, Traction Magic's chemical-free formula absorbs water & grips ice, ensuring a stable, slip-free surface during icy conditions.
Prioritizing
Safety, Sustainability, Property Protection
Family-Owned & Operated
Gaia Products resonate with family-oriented shoppers
Holistic Safety Approach
Ensures the overall well-being of families, pets, and properties
Property
Protection
Protects concrete and surfaces, meeting maintenance needs
Environmental Consideration
Eco-friendly, appealing to environmentally conscious customers
Pet Safe
Our products contain no harmful chemicals, ensuring safety for furry family members.
Gaia Enterprises products' safety and quality reinforce a reliable, customer-focused brand.
Always Relevant
Our products fits seamlessly into seasonal lineups, especially in harsh winters
Brand Trust
Reinforces the reputation for offering high-quality, safe, and reliable products.
Explore Our Brands
The Gaia Family of Products
Safe Paw® Ice Melt
The flagship product that put Gaia on the map. The REAL Pet-Safe Ice Melt for more than 30 years. No Chlorides, Salt, CMA (Calcium Magnesium Acetate) or any harmful chemical known to cause damage to people or pets. It won’t harm animals or children, won’t damage your concrete, driveways, trex-deck, pavers & roofs.
Find Out MoreSafe Thaw Ice Melt
Created as the ice management solution for tough winter environments. No Chlorides, Salt, CMA (Calcium Magnesium Acetate) or any harmful chemical. A stronger blend of ice melt for specialized jobs. Safe formula. Ideal for commercial and industrial application, plus it’s a great solution for ice and snow removal businesses.
Find Out MoreWalk On Ice
A traction agent in a can: 100% natural minerals that provide instant traction on ice or snow, or any slippery surface. Stay safe on slippery surfaces with a product that’s 100% safe for pets, people, and your property. Use Walk On Ice on sidewalks, steps, or as instant traction for your car.
Find Out More